Glossier Cloud Paint is not exactly a new product. In fact, Cloud Paint actually made its debut back in 2017. This blush is still a staple in my everyday makeup wardrobe to this day. The cloud paints have become cult favorites in beauty bags across the globe – my beauty bag is no different. I still really enjoy pulling the little paint tube look-a-like product out and playing with it for a day.
Even though this cream blusher style product came out a few years back – it’s still a fan favorite. It’s still one of my favorites. So let’s get into what exactly makes this one a must have in your makeup collection.
All the details of Glossier Cloud Paint.
The high level facts.
Cloud Paint is Glossier’s one and only dabble into the world of blush (so far). Glossier Cloud Paint is a liquid formula more so than a cream formula. Cream tends to be a bit thicker, while Glossier Cloud Paint is actually fairly thin. Glossier themselves label it a “gel cream” formula.
Like all Glossier products, Cloud Paint is cruelty free. Glossier Cloud Paint is also dermatologist tested and is fragrance free. You can buy Cloud Paint here for $18 USD.
The marketing & packaging.
Glossier Cloud Paint, like every launch Glossier has done, was marketed with a bang. But like, this was a literal BANG. Glossier Cloud Paint launched at the Oscars. Big, beautiful names like Beyoncé herself donned Cloud Paint at the awards ceremony, garnering loads of attention and loads of press.
There’s no better way to get people to want to buy your blushes than to have said blushes be worn by some of the planet’s most beautiful (and famous) cheeks, eh?
In all seriousness, part of what makes Glossier such a hot brand is the marketing and packaging. Glossier has a brand. Glossier is aesthetic. There’s something about the clean, streamlined packaging and bubblegum pink everything that is so addicting. I dare to say it: Glossier’s packaging, store design, and overall branding is unmatched by any other beauty brand on the market. Cloud Paint is no different.
Cloud Paint is packaged just like you’d imagine actual paints to be packaged. The tiny tubes are reminiscent of art supplies. The cap is easy to unscrew, but secure. The tubes are also a really lovely size for both in your makeup vanity and for travel – they don’t take up much space.
The only potential flaw in the packaging is that if you’re not careful you may squeeze too much product out of the tube and it is impossible to get the product back in. A little Cloud Paint goes a long way, so squeeze gently.
The price and product amount.
A single tube of Glossier Cloud Paint is $18 for 0.33 fl oz. A mere 0.33 fl oz might not seem like a lot, but the important thing to know is that a very small amount of this product goes a long way. $18 for a blush lands this product at closer to Sephora pricing than drugstore prices, but falls very short of designer brands.
All in all, this price has never offended me. Yes, Cloud Paint is a bit of a splurge for a cream blush, but I personally have found the price fair for the uniqueness and quality of the product.
I mean, we’re also paying for that Glossier aesthetic. If you shop Glossier, it sort of comes with the territory.
The texture.
The texture of Glossier Cloud Paint is smooth and lightweight. Cloud Paint blends with a seamless texture into the skin. The weight of the formula is so light, it has a barely there feel. You’re unlikely to feel that you are wearing makeup when wearing Cloud Paint.
The colors & opacity.
Cloud Paint comes in 8 shades, providing ample room to play for a wide variety of skin tones. Puff is perfect for those with fair skin while Storm or Eve would look gorgeous on darker skin tones. Glossier has continued to add to the shade range, so I could easily see the number of colors expanding over time.
Glossier Cloud Paint gives a beautiful, natural blush effect to the skin. On first application, Cloud Paint is fairly sheer and blends out smoothly. Like I have said earlier, a little goes a long way with Cloud Paint! You really don’t need much to get a sheer wash of color.
Cloud Paint is neither matte nor shimmer, but rather has a natural appearance and finish. If you’re looking for a great everyday blush for that perfect “no makeup makeup” look, Cloud Paint is for you.
My favorite shade on my fair skin for a neutral, everyday look is Dusk.
The application.
Glossier Cloud Paint will come out of its tube rather quickly and should have a fairly thin to medium texture. Cloud Paint applies best with your fingers – just gently dab a few dots of the product onto the skin and gently blend away! My second favorite way to apply and blend Cloud Paint is with a beauty sponge, but I do find the sponge absorbs a good deal of the product and can create more of a sheer effect on the skin than I tend to like.
I don’t personally recommend applying Cloud Paint with a makeup brush. The formula is so beautiful and unique, it’s best applied warmed up with your fingertips skin to skin or with a sponge.
In terms of blendability, Cloud Paint doesn’t set too fast. You’ll have a little bit of time to blend, so no need to work at warp speed.
My recommendation is to work in layers. Because Cloud Paint is beautifully sheer, you’ll have the ability to build the product up as you go along!
The wear.
I’m happy to report that Glossier Cloud Paint is one of my first go-to blush choices when in need of a blush that wears well throughout a long day. The cream/liquid formula gives Cloud Paint a long lasting effect. This blush wears beautifully on warmer days and doesn’t fade easily. If I have an extra long day ahead of me (or maybe a big photoshoot), I’ll even use Cloud Paint as a base layer for my blush to give whatever blush I top it with extra longevity!
What makes Glossier Cloud Paint different?
It’s Glossier. That’s what makes this blush different. Nothing beats a perfectly aesthetic Glossier product that actually looks good, too.
Is it possible to find a Glossier Cloud Paint dupe?
Well, sort of. But not really. There are plenty of cream blushes out on the market (I’m currently obsessed with this one from Rare Beauty), but none of them are really the exact same as Cloud Paint. You can absolutely dupe the colors of Cloud Paint and even get close to the texture with other cream or liquid blush…but this is Glossier. If you’re pining to see that little paint tube on your vanity, no other product will ever take its place.
Is Glossier Cloud Paint worth picking up?
As you can tell from this dedicated post – I love my Cloud Paints. Cloud Paint is a regular staple in my everyday makeup vanity and is an all year round product for me. While I might be able to find similar shades from other brands or in other formulas, I’m personally in love with the texture and wear of Cloud Paint. $18 a tube might be a bit of an investment, but given that I haven’t burned through a single one of my tubes yet, I think it’s an investment worth making.
What’s next for Glossier?
While I’d be super excited to see another formula of Glossier blush hit the market, what I’m really interested in is a bronzer. Which lucky for me, is rumored to be coming our way Summer 2021…